The Battersea Society: Planning Committee submission The Battersea Society website 

Planning Committee Submission

Submission to Wandsworth Borough Council
Added on: 3 August 2015 at 10:32:58

Tesco Express Signage, 2015/3484

The Battersea Society objects to the obtrusive and inappropriate signage proposed for the former Prince of Wales Public House – a noteworthy building within the Battersea Park Conservation Area. 

We particularly object to the proposal to remove the Prince of Wales identity from the upper façade of the building and to replace this with Tesco Express - although overall the whole proposal is disappointing and shows a lack of sensitivity to the building and to the conservation area.  We do wonder if those responsible for these plans have visited the site. 

This building is within a residential area on a corner site highly visible from Prince of Wales Drive.  Any illuminated signs will cause light pollution to neighbours and should be refused..  The proposal for an illuminated sign alongside the atm is unnecessary.  The ‘Hello’ sign would be better placed on the inside of the door rather than intruding on the run of windows. 

Attached is a photograph of the façade of a far more sensitive treatment by Tesco of their store in Royal Hospital Road.  We cannot understand why Tesco have not felt able to be equally considerate of their neighbours in Battersea. 

We urge Tesco to withdraw this application and re-consider their proposals.  Failing this, Wandsworth Council should reject this proposal on the grounds that it would significantly harm the streetscape within a Conservation Area and would damage a prominent building of historic interest within the area. 

To see full details of this application and other comments, or to make your own views known please click here